What is the Google Dance? Why is it happening to me and how will it affect my sites SEM efforts? For anyone that hasn’t experienced it, the “Google Dance” is an unexplained massive drop in your search page ranking, followed by an equally massive rise in your ranking. Needless to say this can be a [...]
The Google Algorithm | What Ranking Factors Does Google Consider?
One of the major contributing factors to the difficulty of modern Search Engine Optimisation, is the complexity of the Google Ranking algorithm. This has produced a wide variety of optimisation techniques attempting to manipulate the algorithm. This article will provide a thorough list of the most important factors to consider when optimising your website. These [...]
